殼牌公司在進(jìn)行戰(zhàn)略評(píng)估后決定退出其在英國(guó)、德國(guó)和荷蘭的零售能源市場(chǎng)，原因是市場(chǎng)環(huán)境艱難以及回報(bào)不佳

英國(guó)可再生能源開(kāi)發(fā)商O(píng)ctopus能源公司、英國(guó)新能源公司Ovo和英國(guó)天然氣公司表示有興趣收購(gòu)殼牌公司在英零售能源業(yè)務(wù)

目前擁有近150萬(wàn)客戶(hù)的殼牌能源公司在2019年收購(gòu)了英國(guó)的第一公用事業(yè)公司

據(jù)油價(jià)網(wǎng)2023年6月6日?qǐng)?bào)道，英國(guó)能源巨頭殼牌公司最近證實(shí)，由于回報(bào)不佳以及市場(chǎng)環(huán)境艱難，殼牌公司決定退出英國(guó)、德國(guó)和荷蘭的零售能源市場(chǎng)。

此舉是殼牌公司對(duì)其歐洲零售能源業(yè)務(wù)戰(zhàn)略評(píng)估的一部分，該評(píng)估于今年早些時(shí)候啟動(dòng)，以應(yīng)對(duì)充滿(mǎn)挑戰(zhàn)的市場(chǎng)環(huán)境。 

殼牌公司在一份聲明中表示：“審查現(xiàn)在已經(jīng)結(jié)束，因此，我們打算退出這些業(yè)務(wù)。出售進(jìn)程已經(jīng)啟動(dòng)，打算在未來(lái)幾個(gè)月內(nèi)與潛在買(mǎi)家達(dá)成協(xié)議。”

殼牌公司的這一決定標(biāo)志著其與作為能源行業(yè)主要參與者的傳統(tǒng)角色的重大背離。

雖然殼牌公司此前已經(jīng)適應(yīng)了能源格局的變化，但退出這三個(gè)國(guó)家的零售能源市場(chǎng)凸顯了這些業(yè)務(wù)在競(jìng)爭(zhēng)激烈、快速發(fā)展市場(chǎng)中面臨的巨大挑戰(zhàn)和不斷縮水的利潤(rùn)率。

殼牌公司宣布退出歐洲三國(guó)零售能源市場(chǎng)的消息引起了主要電力供應(yīng)商的關(guān)注。

英國(guó)能源市場(chǎng)的兩大主要競(jìng)爭(zhēng)者Octopus能源公司和Ovo已進(jìn)入第二輪競(jìng)標(biāo)。兩家公司都表達(dá)了擴(kuò)大業(yè)務(wù)和收購(gòu)殼牌公司零售能源業(yè)務(wù)的濃厚興趣，殼牌公司零售能源業(yè)務(wù)擁有龐大的客戶(hù)基礎(chǔ)。收購(gòu)將極大地支持這兩家公司的增長(zhǎng)雄心。

殼牌公司退出英國(guó)市場(chǎng)將對(duì)參與市場(chǎng)的博弈玩家影響深遠(yuǎn)。這可能會(huì)引發(fā)英國(guó)、德國(guó)和荷蘭能源市場(chǎng)的重大重組。

這樣一個(gè)英國(guó)能源市場(chǎng)的主要參與者離開(kāi)可能會(huì)造成其他能源供應(yīng)商急于填補(bǔ)空白。

油氣行業(yè)將密切關(guān)注未來(lái)幾個(gè)月，看看哪些公司會(huì)接替殼牌公司的位置，以及這將如何影響其原有英國(guó)市場(chǎng)的競(jìng)爭(zhēng)格局和能源價(jià)格。

李峻 編譯自 油價(jià)網(wǎng)

原文如下：

Shell Pulls The Plug On European Retail Energy Arm

·     Shell decided to exit its retail energy businesses in the UK, Germany, and the Netherlands after conducting a strategic review, citing difficult market conditions.

·     Octopus Energy, Ovo, and British Gas have reportedly expressed interest in buying Shell's UK retail business.

·     Shell Energy, which currently has nearly 1.5 million customers, was created with the acquisition of First Utility in 2019.

Shell has recently confirmed its decision to exit the retail energy markets in the UK, Germany, and the Netherlands due to poor returns. 

This move comes as part of Shell's strategic review of its European retail businesses, which was initiated earlier this year in response to challenging market conditions. 

“That review has now concluded and as a consequence, we intend to exit those businesses. A sales process is already underway, with the intent to reach an agreement with a potential buyer in the coming months,” Shell said in a statement.

The company's intention is to sell these businesses, and a sales process is already underway, with the aim of reaching an agreement with a potential buyer in the coming months.

This decision by Shell signifies a significant departure from its traditional role as a prominent player in the energy industry. 

While Shell has previously adapted to changes in the energy landscape, the exit from the retail energy sector in these three countries highlights the considerable challenges and narrowing profit margins faced by these businesses in a highly competitive and rapidly evolving market.

The announcement of Shell's departure has attracted the attention of major power providers.

Octopus Energy and Ovo, two leading contenders in the UK energy market, have progressed to the second round of bidding. Both companies have expressed a keen interest in expanding their operations and acquiring Shell's retail business, which boasts a substantial customer base. Such an acquisition would greatly support their growth ambitions.

Shell's exit will have implications beyond the interested buyers. It is likely to trigger a significant reshuffling in the energy markets of the UK, Germany, and the Netherlands. 

The departure of such a major player may create a void that other energy providers will be eager to fill. 

The industry will closely watch the coming months to see which companies step up to take Shell's place and how this will impact competition and energy prices in these markets.